How UWA is Growing International Student Numbers Through Data-driven Marketing

Global student mobility has been steadily growing over the past decade, and according to OECD’s recent findings, shows no signs of declining any time soon.

With the OECD’s Education at a Glance 2015 report forecasting international student mobility to nearly double to 8.5 million students by 2025, it comes as no surprise that  international student recruitment has become central to many universities strategic business plans for the future.

And as the competition to win students continues to intensify around the globe, universities are focusing on new and innovative marketing strategies to recruit and retain high quality international students. Now more than ever before, universities are recognising that students are also customers and the need to provide excellence customer experience across the student lifecycle.

According to Kent Anderson, Deputy Vice Chancellor (Community and Engagement), University of Western Australia (UWA), capturing a holistic view of the student lifecycle can have big benefits when it comes to international student recruitment – and the key to achieving it is data.

“One of the driving principals of UWA’s international marketing and recruitment strategy is that all decisions should be data informed. All of our decisions are based on the data we have,” he says.

Over the past two years Kent and his team at UWA have been refining their international student recruitment strategy to ensure improved ROI from their efforts. Through a focus on student insights, digital marketing and a future focused outlook, UWA is aiming to boost international student numbers from 20 per cent  of the student body, to 30 per cent over the coming years.

Ahead of International Student Recruitment and Marketing 2016, Kent shares the core elements of UWA’s international student recruitment and marketing strategy and how they are capturing and using student insights to drive an exceptional student experience, and in turn, boost international student numbers across their campus.

Attracting international students to UWA: the essentials

“The University of Western Australia (UWA) has a long tradition of internationalism and attracting international students, but for the last 15 years we had a capped the total number of international students we could enrol at 15 per cent.

These insights are part on an exclusive article with Kent Anderson, Deputy Vice Chancellor at the University of Western Australia. Download the report here, to learn more about:

  • Attracting international students
  • Capturing student insights to boost student numbers
  • Engaging students on digital platforms
  • UWA’s proven tips for success

For more information about our International Student Recruitment & Marketing Conference 2016 download the brochure. The event brings together 20 influential speakers from across higher education and explores:

  • Strategies to improve commencement rates
  • Forming key relationships and Maintaining Partnerships
  • Reputation Management and Building a Cohesive Australian Brand
  • Leveraging social media trends to engage international students with Digital Marketing
  • Data Analytics and Data Mapping – evaluating industry data to tap into new markets and drive growth
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